Insights
Research on how GTA VI topics spread, and how creators can find them earlier.
2 September 2026 · 6 min read
How the Opportunity Score works
Six measurements, one number, and every part of it visible. What the score is actually claiming — and what it refuses to claim.
2 September 2026 · 5 min read
What outlier detection actually measures
View counts tell you how big a channel is. Outlier multiples tell you whether a subject is pulling. The difference decides what is worth making.
2 September 2026 · 4 min read
RISING, SATURATING, DECLINING: reading topic status
Status is not a bucketing of the score. It answers a different question — what phase is this topic in, and is there still room.